
Radley College: a bursary mailer that engages through a thoughful message brought to life by an engaging print piece.
Background
Strategy and Delivery
Radley College wanted something to stop the usual alumni in their tracks. Something that demonstrated the impact of unlocking the door to a Radley education on children’s lives.
Showing impact is no easy feat, how do you engage the reader in a way that they feel ‘in’ on the experience? Answer: Invite them in.
By having the print piece open and unlock much like the Radleian doors open to students, the reader is immediately invited into the experience of these young people.
Using iconically Radley visuals, such as pinching the key off their badge, and the shapes of their archways to hold the bursary students as they tell their stories, the College’s presence is all over this.